Campaign Inspiration
Social Media Videos:
We have some examples from other Elections at other SU’s and Political campaigns (and a video from our director’s and student voice co-ordinator’s Officer campaigns!)
TikTok & Instagram reels:
you can post informative videos about your manifesto, or hop onto current viral trends or audios to benefit from the algorithm pushing your videos out to more people!
Tip: consider bulk filming in advance and saving to your drafts so you can post more consistently whilst campaigning.
Jay – 2022 UCB Guild Elections (now your Student Voice Co-ordinator)
an example of using a trend as a way to introduce who you are, your skills or experiences, or points about your manifesto
Jess – 2023 Uni of Nottingham SU Elections
an example of a more informative short-form video
Long Form Campaign videos:
This fits more with traditional campaign videos that you would see a politician or charity make – they are a great way to show you mean business! however some students may not sit and watch the whole thing!
Tip: If you can, try to get your NAME, the POSITION you’re running for, and a “CALL TO ACTION” aka. what you want someone to do (vote for you!) in the first 10 or so seconds of the video!
Alex Harden – 2018 Surry Students’ Union Elections (now better known as Dr Alex Harden-Way the Director of UCB Guild!)
This is a great example of longform informative content, about who you are, and what you stand for!
Zohran Mamdani – 2025 NYC Mayoral Elections
Mamdani’s social media campaign to be Mayor of New York City took the world by storm – this is a great example that videos about the things voters care about can still be light hearted and fun!